Tuesday, April 12, 2011

Avoid this one big sales mistake and increase your sales now

Do you want to increase your sales quickly and efficiently without spending a ton of cash just keeping your name out there?

Take a minute to look at these statistics – you decide based on your own experience as a prospective buyer if these numbers are close!

2% of sales are made on the first contact.
3% of sales are made on the second contact.
5% of sales are made on the third contact.
10% of sales are made on the fourth contact.
80% OF SALES ARE MADE ON THE FIFTH THROUGH TWELFTH CONTACT!


Yet, 48% of sales people NEVER follow up.
25% make a second contact and STOP.
12% make a third contact and STOP.
Only 10% make more than three contacts.
And the remaining 5% - take a good guess!

In the “new economy” businesses that don’t pay attention to the statistics above and do not “take action” to create a system to follow-up are destined to just “tread water” at best or “fail’ at worst. I know that sounds pretty blunt but competing to win these days requires working smarter, faster and more effectively than the competition. The upside to all of the statistics above is that your competitors are likely in the 48% group – all you have to do is break away from the “pack”!

I know most of the statistics above are not exactly “breaking news” to you. But posting them somewhere for everyone in your company to see might “rattle some cages”.

Two Simple Sales and Marketing “Secrets”

The first big marketing “secret” is so simple that it gets ignored by most businesses – just follow up on your existing leads and contacts on a regular basis! A minimum of twelve times a year is best and now with the technology available and the “tried and true” tools – direct mail and the good old “telephone” and yes, even in person – following up twenty or more times per year just isn’t that hard (or expensive).

The second big marketing “secret” is even simpler - follow up until your prospect asks you to stop, not when you think they’ll never buy.


Just because you are ready to make a sale today doesn’t mean your prospect is ready to buy today, but over time most of them will buy a product or service similar to what you are offering – and you want to be first on the “list” when they are ready!

What if you set aside just ten minutes each day to follow up with your potential clients?Most of your competitors have a weak if not non-existent follow up system!

Just by creating a consistent and persistent “system” to stay in touch with your contacts will make a huge impact on your sales and your bottom line!

Over the next couple of weeks I will share more “simple” tools and strategies that you can actually implement in your business right away.

Important “Follow-up note of my own: Have you registered for the Renegade Marketing, Sales and Moneymaking “FAST START” Workshop on June 23rd in the Sunshine State yet?

There is still time to register at the lowest possible investment of just $197 – Click Here for the details.

This workshop might be just what you need to “jumpstart” your business in the “new economy”.

Click here to check it out!

It’s more important now than ever to take a look at your marketing and sales processes. A simple “tweak” or change might be all it takes to push your sales and profits to the next level!

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